Ways To Keep Your Home Based Business Ahead of The Competition

by WorkFromHome on November 20, 2011

Even though your home based business may offer the most innovative product or service ever known to mankind, customers and clients will not automatically appear out of nowhere. The simple fact is that people cannot take advantage of something that they do not know about. Building any business takes constant efforts to market aggressively, provide the highest quality customer service and staying one step ahead of the competition. Here are some effective ways to build a home business that stays one step ahead of the competition.

Market Constantly And Creatively

Although the “build it and they will come” approach to drawing people to a ballpark in the middle of a cornfield in Iowa worked in a movie, it will not work in real life. The only way to build a home based business is through constantly marketing a unique image. If people do not know about your product or service and if you do not stand out from the competition your business will not be able to attract new customers and clients. Make a list of all available marketing avenues that you could utilize such as a website, newspapers, fliers, brochures or community bulletin boards. You do not have to utilize them all at once when starting out, but it is important to constantly keep your business in the public eye. After your list is made, study the advertisements of you competitors and then design yours in unique ways that makes your business image stand out from the crowd.

Tightly Focus Your Advertising

Most products or services are not going to appeal to a wide range of people. For instance, a large number of senior citizens will probably not be interested in purchasing the trendy teen jewelry that you are trying to sell. That is why it is important to determine exactly who your potential customers or clients are and then advertise through avenues that will reach them most directly. Taking a shotgun approach to advertising is never effective. Sure, you may obtain a few customers or clients with this approach, but in the long-run it is not the most effective use of your time and money.

Cross Market With Other Businesses

Most types of businesses are offering something that is closely related to another product or service. An example of this is that someone who has hired a home based web designer will also probably need the services of a computer repair specialist somewhere in the future. Think of other businesses that are offering something that is related to or compliments what you are offering and approach them about cross marketing. In most cases, people are more trusting of referrals made by other professionals than they are of referrals coming from someone they do not have a business relationship with.

Greet People Professionally

One of the biggest mistakes people make when running a home based business is separating household routines from the business side of things. This is especially true for greeting people over the telephone. The last thing someone wants is to call a business number and be greeting by a child who yells “Hey, Mom, it’s for you.” First impressions are everything. If possible, get a phone that is for business use only and always greet people in a professional and friendly manner.

Take Care Of Those Who Take Care Of You

Customers and clients appreciate knowing that they are more than just another source of income for your business. Like everyone, they want to feel special. That is why it is always a good business step to take care of those who take care of you. Find ways that are best suited to your business to let people know you appreciate the relationship you have with them. This could include anything from sending occasional e-mails offering discounts on their next purchase to sending your client a gift basket during the holidays. Just find something that works and always make clients and customers your number one priority.

Conduct Competitor Surveillance

Even though your mother may have told you that it is not nice to spy on other people, it is an essential step if you are going to stay ahead of your competition. This doesn’t mean that you have to follow them around and watch what they are doing through binoculars, but it does mean having a knowledge of how they are advertising and what new products or services they are offering. Today, it has never been easier to stay abreast of the competition. Go to their websites, enter their names into search engines and listen to feedback about what other people are saying about them. It is the only way for you to stay one step ahead and you might be surprised by what you discover.

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