Using SEO Strategy to Help You Earn Money From Home

by WorkFromHome on October 5, 2011

Search engine optimization, or SEO for short, is a skill that can help you to improve the earnings of a lot of different home businesses including affiliate marketing, online auctions, drop shipping, making money with a blog, and selling your offline services. For people who want to make money online, understanding the strategy of search engine optimization is often going to be more useful and more important to success than a super strong technical knowledge of web programming or computer systems. Because SEO is a skill that is based on strategic principles instead of a set of memorized tactics, it’s possible for almost anyone to get in on the action and use SEO to benefit a home business.

A True Strategy Game

Seemingly simple games like chess, poker, bridge, go and checkers continue to be very popular even in a world where video games are more life-like than ever. The reason for this is that they are true strategy games that operate according to timeless principles. An instructive way to think about search engine optimization is as a modern strategy game. The rules are simple. You and your competition are trying to rank for the same keywords. Your score is decided by however search engine algorithms are judging you. The rewards for the winners of this game include more traffic and more potential to earn money. While the complexity of the game means that you won’t always have a straight path to victory that’s easy to see and understand, the same could be said for any of the other games we’ve mentioned. People who want to use SEO as a part of a business plan to make money online will have to treat SEO as the game it is.

The Components of SEO Strategy

The three pillars of SEO strategy are authority, quality and relevance. If you have authority in the eyes of the search engines and you provide quality content that is relevant to your industry, then you’ll perform well. In what follows, we’re going to give you some specific examples of how you can improve your performance in each of these three areas. These examples are not based on current trends or special tactics that attempt to trick the search engines into ranking you on the first page. People who want to earn money from home don’t have time to waste on these temporary solutions. Instead, the goal is to give you ideas that you can implement right away to boost your rankings, and to also present concepts that you can think about on your own.

Building Authority

If you have authority, then it’s fairly easy to earn money online. The reason for this is that people will have the impression that you know what you’re talking about and will take your recommendations on what products and services to buy seriously. To search engines, the way to build authority is to get links from other sites that have authority in your niche or industry. This sounds silly to some people, but offering to write content for high-authority blogs or websites on the condition that you get to leave a link back to your own website is still one of the best methods available for quickly building authority for your site.

Cultivating Quality

In terms of search engine optimization, quality is a measurement of how good your content is. The idea is that good content enhances a user’s experience, and the search engine that gives users the best overall experience will be the most popular over time. With this in mind, make sure that you have at least a few pages of well-written content on your website when you’re trying to rank for specific search terms. Even if your website’s purpose is nothing more than that of a virtual business card, you will earn money from home at a faster rate if you include a few pages of written content that discusses topics in your industry.

Staying Relevant

An aspect of making money online that people often miss is relevancy. In terms of how search engines rank websites, relevancy is one of the most important things that separates quality from quantity. If you have 10000 backlinks, but none of them are from websites that are relevant to your own, then you would be at a disadvantage against someone who has 1000 backlinks from relevant websites. Along similar lines, your content should be relevant to whatever it is you’re selling. Take any irrelevant content from your website and convert it by rewriting it and changing it to fit the context of what you’re promoting. This might take a few hours, but you’ll benefit from a boosted relevancy and improved ranking in the search engines for months and years to come.

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