Protect Your Affiliate Marketing Business By Creating Redundancy

by WorkFromHome on December 13, 2011

When you work from home doing affiliate marketing, there are only so many aspects of your business that you can directly influence. A number of important factors that affect the profitability of your business are out of your control, and you have to take certain measures to protect yourself if you want to have longevity in this business. Because affiliate marketing is such a dynamic business, redundancy is the key to giving your business protection from your lack of control. When you work at home, you are the only person that you can trust to handle the security of your business. With this in mind, we’re going to show you how to break down affiliate marketing into different components and how to make plans for when any single component fails.

Understanding Your Business

An affiliate marketing business is a series of components or modules that fit together in a very specific way to lead people to buy products or services. Before you can protect your business from outside forces, you have to understand what each one of these modules are and how they work individually. Generally speaking, the main components of a typical affiliate marketing campaign will be a traffic source, a landing page, an affiliate offer and a mailing list. A home business based around affiliate marketing may consist of several individual campaigns, each of which has to be maintained individually.

The Traffic Component

The foundation of any sales-based business is traffic. On the Internet, this comes in the form of website visitors that are usually generated using pay per click advertising or search engine optimization. If you drive traffic into your affiliate campaigns using pay per click advertisements from a single source or set of keyword phrases, then you’ve created a single point that could fail and ruin your business. Instead, you should diversify your traffic sources and work to expand the number of profitable keyword phrases you can target.

Along similar lines, if you use search engine optimization, you need to spread your efforts out among different websites that focus on different keywords. If a major search engine like Google decides to remove one of your sites from the index, then it won’t totally crush your profits if you have multiple sources of search engine traffic. By protecting your traffic sources, you protect the fuel that drives your affiliate marketing business.

Letting Landing Pages Evolve

A big mistake that a lot of people make in affiliate marketing is that they get a good campaign going and then they let their success convince them that they no longer need to grow. The truth of the matter is that if you have a good landing page, chances are that it won’t perform as well in 12 months. To maintain good conversion rates and a high level of success, you’ll need to always be split testing landing pages. If you always know what your number one and number two best performing landing pages are, then if something happens and one of your landing pages is no longer performing so well, you’ll always have something to fall back on. This is a great way to protect your business from a landing page with declining results, and it’s better to have this set up ahead of time so that you don’t have to scramble to find a replacement if something bad does happen to your conversion rates.

The Death of Great Offers

Affiliate offers do not last forever. It can be really sad when a great offer dies because you know that it made you a lot of money and might be difficult to replace. To this end, you should always be prepared for an offer to die down. One way to prepare is to use constant split testing to keep a running list of the best-performing offers for your campaign. If your top offer is no longer an option, then you’ll have at least a few other offers to choose from. Not only that, but you’ll have recent statistics that show how these offers perform as a part of your campaign, so you’ll know exactly what to expect from them.

Systematic Backups Are Critical

A business based around affiliate marketing in its most basic form is nothing more than a collection of files and other information on series of computers. These files are always at risk of becoming corrupt or being accidentally deleted. You might also make some enemies at some point who might come after your websites themselves. For all of these reasons and more, it’s absolutely critical that you make backups of all of your websites and other information on a regular basis. We recommend that you systematically backup your files once each week to your work computer and to an external media source like a rewritable DVD that you keep in a fireproof safe. This might seem like a lot of trouble to go through, but it’s worth it to make sure that your business is protected.

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