Monetizing Offline Traffic: A Business Idea You Can Start Today

by WorkFromHome on October 6, 2011

If we had to pick a single skill set that could bring you money while you work from home, then we would pick the ability to see a demand and monetize it. This idea is based on the most basic economic principles of supply and demand, and the point is to be able to figure out what demands there are in any location or situation you are given and to decide on a way to monetize it. We have created a business plan that is based completely around this single skill, and we’re going to give you a step-by-step approach that you can use to start making money today with this plan.

Taking Advantage of Offline Traffic

The business plan that we’re going to look at here involves taking advantage of offline traffic that already exists in certain places like gas stations, restaurants, and so on. To get started, you’re going to need a publisher account with an affiliate network, a generic web domain and some very basic web hosting. You’ll need to make sure that your web hosting supports a large number of sub-domains, and you’ll also need access to a printer.

Planning a Route

Once you have everything that we’ve listed above, it’s time to get to work. Plan out a route that you can drive that will go by 35 to 40 different locations. These can be businesses like restaurants or gas stations, or these can be public places like parks or bus stops. Make a list of all of these locations in a simple spreadsheet in the order you will be visiting them, and take a moment to think about the demographics of the people who tend to visit each location. What you’re trying to do here is to come up with an offer from your affiliate network that will appeal to the people at each individual location. You’ll put the offers beside of the business names in your spreadsheet. This is the route you’re going to follow when you distribute the flyers you’re going to make in the next step.

Creating Paper Flyers

Now you’re going to create simple paper flyers to distribute to all of the businesses you have chosen. What you’re going to want to do is to print out flyers that will appeal to the people who frequent each kind of business. These flyers will include a link to a sub domain on your website that will redirect to the affiliate offers you’ll be advertising. You can even cut the bottom of the paper into tabs that include the website address so that people can rip the tabs off and take the web address with them. After your flyers are ready and you have printed out your list of businesses to take with you, it’s time to hit the road and start distributing flyers.

Posting Flyers the First Time

For each business you stop at, make sure to ask the owner or manager if it’s alright for you to post your flyer. If they ask you not to, then mark them off of your list and go ahead to your next destination. Otherwise, go along your route as you have previously planned and post all of your flyers. If you have the option, make sure that you place them where people will be able to easily see them. This sounds like it goes without saying, but it’s really easy to make simple mistakes when you’re doing this for the first time. Make a note of the distribution date on your spreadsheet so that you can have it for future reference. Now it’s time to wait to see how your flyers perform.

Gathering Your Intelligence

After about two weeks, you’ll have some data about the visits and conversions you have received from your paper flyers. If you have planned your sub domains well, then you’ll have one sub domain for each location. Even something like http://offer324.yourdomain.com can be used if you need organization. Having these sub domains broken up based on location will allow you to figure out which locations are converting for the offers you have posted and which are not.

Making Future Trips and Expanding

You should try to make a trip along your route about once every two weeks. If you have locations that aren’t converting well, then try testing new offers. However, if you have flyers that aren’t getting any attention at all, then you’ll need to either redesign your flyers to catch more peoples attention or reposition them to where more people can see them. By doing this kind of continued improvement, you’ll be able to make more and more money from a single route over time as you figure out more optimized ways of making money from the same offline traffic. Once you get the hang of the process, you can start dealing with multiple routes to get more than one income stream. As long as you keep everything organized and improve your output with testing, you’ll have great chances of success with this home business idea.

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