Marketing Your Work From Home Business

by WorkFromHome on December 18, 2011

With millions of other small businesses competing for your customers, it can be hard to make your small business stand out. Small business marketing essential to the life of your business, and there are many techniques you can use to market your work at home business.

  • Start a Blog
    It doesn’t matter if you are selling candles or financial planning services, there is no better way to get instant web traffic than a blog. A blog will keep your clients and customers updated about what is happening with your business. Announce events, run contests and give helpful tips that will turn readers into buyers. In order to make your blog an effective marketing tool, you must keep it updated with new content. Add videos, pod casts, links, photos and surveys to make it a truly interactive experience. Creating and maintaining a blog is one of the easiest way to drive traffic to your website and attract more business.
  • Help Your Customers Find You
    If they can’t find your company on the web, they can’t buy from you. Help your customers find you by optimizing your site for the search engines. This means creating content on your site that meets the needs of what your customers are searching for. Create articles that are keyword rich and will be easily found by search engines. Imbed keywords on your site in your headers, product descriptions and META tags.

    These are techniques you can do yourself or pay a search engine optimization (SEO) firm to handle for you. Keeping your content fresh, relevant to your site and interesting to your readers is one of the best ways to get your page seen by the search engines.

  • Brand Yourself
    Names like Nike, GAP and Sprint are recognizable brands, even though their names don’t describe their products. This kind of brand recognition does wonders for any business, even small ones. Create a brand that is recognizable and you will enjoy many profits for years to come. Brand yourself on your business cards, website and in your marketing materials. Create a logo that will identify your company and make people loyal to you.

    Your brand should describe your company succinctly and give people the impression that you are the industry leader. Branding is an excellent form of small business marketing and once you create your brand, it will sell itself.

  • Market Directly
    Despite claims to the contrary, direct marketing is still a viable way to reach your desired customer. Direct marketing strategies include mailings, postcards, and flyers to advertise your product or service. When using direct marketing, target your market specifically and only market to your niche. Use creative techniques in your campaign to grab the attention of your customer and persuade them to buy your product or service.
  • Network Your Business
    Attend small business conferences, seminars and trade shows to market your small business. Create an elevator pitch—a 30 second description of your business that you can offer interested networkers and customers. Create a section in your marketing budget specifically for networking; you never know who may be in need of your service or product. Attending networking functions in person is an excellent way to build relationships with potential customers and meet new people who can help bring success to your business.
  • Get Social
    Social media networking is no longer an optional fad for small businesses, it’s a necessity. Join popular social media sites such as LinkedIN, Twitter and Facebook and gain access to millions of potential customers. These sites allow you to not only get the word out about your business, but they allow customers to share news of your company with friends. This form of viral marketing can skyrocket your business to success so use it wisely and often when marketing your small work from home business.

    If you are looking for maximum social media exposure, consider starting a business page in conjunction with a paid advertisement placement on the site.

  • Join Groups
    If you are working from home in your small business, you may not have regular access to other entrepreneurs. Joining a work collective where you can interact with other work from home business owners is a great way to expand your skills and enjoy business growth. Work collectives often offer a shared work space where entrepreneurs can operate their businesses on a full-time or part-time basis. Work collectives or groups offer ample opportunity for you to connect with other business owners who may eventually become customers.

There are many low-cost, easy and effective ways to market your work from home business. From starting a blog to networking with other small business owners, you can get the word out about your company without spending a fortune.

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