Make Money Online With Exact Match Domain Micro Niche Sites

by WorkFromHome on December 4, 2011

Search engine algorithms put a lot of weight into what are called exact match domain names. For example, if a user was searching for “red widgets,” then sites like, and will get a lot of credit just for having a domain name that perfectly matches the search phrase. This can make ranking a new website very easy if you have some good content and basic link building. What follows is a tutorial that will help you to make money working at home with micro niche websites based around exact match domains.

The Micro Niche Structure and Keyword Selection

A micro niche is a specialized area of interest that you can target. A micro niche has a fairly narrow range of focus, so you’re looking at a website structure that will initially start with only five to ten pages of content. When you’re building a micro niche website around an exact match domain, the content on your home page will be directly related to and optimized for the keyword phrase that the domain matches. You will also have additional pages of content that target keyword phrases that are closely related to your main keyword. To make money online with this method, you’re going to be trying to rank well in the search engines for a small number of specific keywords.

The Best Website Layouts

Micro niche websites can be built around any major content management system, or they can be created from scratch. In any case, there are a few important tips that you’ll want to keep in mind:

  • If you’re monetizing with advertisements, keep them above the fold.
  • Every page of content should include links back to the home page and other content pages.
  • Your sidebar should be on the right-hand side of the page, and it should include a link to every page of content on your website.
  • Your color scheme should make your advertisements or affiliate links stand out.

With these tips in mind, you can build a number of creative and effective layouts. Just remember that your primary focus should be to make it easy for the reader to find everything they need from your website.

The Nature of Your Content and Keeping Your Website Legitimate

It would be really easy to just throw up a bunch of low quality content and rely on the exact match domain to pull the website up in the search engine rankings, but this approach will not stand the test of time. Instead, you should combine high quality content that will be useful to the reader with a website layout that is optimized for the search engines. This is the winning formula for making money online with micro niche websites since you want each site to make money continuously over the long run.

Your home page should have at least 800 to 1000 words of unique content that adds value to the user’s experience. You can include an opt-in for a mailing list if you would like, but the focus of the page should be the content. Each supporting page should have at least another 600 to 800 words of content, and your website should also include a page for a privacy policy and an additional page that lists contact information for the administrators of the website. Having these pages in place establishes your website’s legitimacy to the search engines and will drastically improve your chances of ranking on the first page of results for your keywords.

Potential Downfalls of Micro Niche Websites

Because a lot of people have been looking to make money with micro niche websites, there have been plenty of good and bad examples to draw from. The main downfall of people who build micro niche websites is that they make their sites especially thin and spammy. As a result, the search engines drop them in the rankings for their main keywords. To avoid meeting a similar fate, you should focus on making your website provide real value to the readers. The layout should be visually appealing, your content should be of a high quality, and you should have a number of pages of supporting content.

Future Expansion

As with any method for making money online, it’s important think to the future and to consider how you might be able to expand your micro niche website empire as time moves forward. The first thing most reasonable people will realize is that you can only expand so much by adding new websites. It can be extremely difficult to manage a few dozen websites, let alone a few hundred. Instead, your expansion should focus more on building up existing websites that perform well and selling off the websites that do not. In this way, you can build up funds for expanding your more successful websites while dropping the ones that aren’t as effective at generating a profit.

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