Make Money Online by Offering Reputation Management Services

by WorkFromHome on January 12, 2012

With the widespread popularity of the Internet, tons of personal information is available to the public about individuals and businesses. Because of how freely this information can be obtained with search engine queries, there are some businesses and individuals that would like to have some level of control over what people see when their names are searched for. Reputation management is the process of pushing down specific search results so that they are more difficult for the average user to find. This effectively manages the online reputation of the person or business in question, and that’s where the name comes from. This is an application of search engine optimization, and it can be packaged as a service that you can make a lot of money with if you have the skills needed to get it done.

Ethical Concerns About Reputation Management

Some people might wonder if making money online by offering this type of service is ethical. What you need to realize is that the Internet allows people to publish almost any type of information that they would like. Anyone can put up a website filled with information that’s trying to damage you, your family or your business. It doesn’t matter if the information is even true since you won’t always be able to find out who has published the website in the first place. There has to be a way to protect people and businesses from individuals who put up false information on the Internet, and reputation management is one method for doing so.

How Reputation Management Works

The general premise of reputation management is that you’re going to try to occupy all of the top spots for a specific keyword. The keyword in question will usually be the name of your client, but there are exceptions where you will be managing the search results for a different keyword phrase. For an example of this, suppose your client Rob Exampleman sells widgets and had a customer who received an order a week late through no fault of either party. If the customer decides to drag Rob Exampleman’s name through the mud by posting a blog entry, then you might have to push that blog entry down in the search results for when people search for “Rob Exampleman.”

Because the keyword phrase “Rob Exampleman” will have a very low amount of competition, it won’t be very hard to occupy many of the top ranked spots and outrank the angry customer’s blog post. If you could keep this blog post off of the first few pages of the search results, then it’s unlikely that anyone who is searching for Rob Exampleman will ever find it. This is the basic way that reputation management works. If you want to be able to make money online by providing this service, then you’ll have to learn some specifics about applying these ideas.

Exact Match Domains For Websites

When you’re doing reputation management for a client, you should start off by getting as many domains as you can that perfectly match the target keyword phrase. If your target phrase was “Rob Exampleman,” then you would want to register, and so on. The reason for this is twofold. First, these domain names will carry authority and signify legitimacy for anyone who is searching for Rob. Second, exact match domains get an extra boost in the search engines for the given keyword phrase. This boost is something you’re going to be relying on when it comes to ranking these domains since it will give you an advantage over domain names that aren’t a perfect match.

Next, you’re going to build a small website for each exact match domain. You’ll want to use unique articles on each website to get the best SEO benefits possible from your content while keeping all of it relevant to your targeted individual or business. It’s important that these websites don’t look or feel like they are operated by the same person, so you can’t link them together or use the same website theme on each of them. In fact, you would do well to use different content management systems as well.

Moving Forward

If you need to take over even more of the top results, then you can turn to online blog websites that give you a sub-domain. With our Rob Exampleman case, you could get something like or Once you have all of your sites put together and ready, then you’ll want to start optimizing them for the search engines like you would normally with on-site SEO and a standard amount of link building. Remember to play it safe with the link volume since you’ll only get one chance to rank your exact match domains. If you take a measured approach, then you’ll be able to take over the first two, three or four pages of the major search engines in a matter of weeks.

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