Make Money Online by Building and Selling Websites

by WorkFromHome on December 1, 2011

There are a lot of people out there who are looking to purchase websites as an investment, and this means that if you can meet that demand, then you can make money online by building and selling them. While you can’t just throw together a website without any direction and expect people to buy it, it is possible to make money from home with this business model. In what follows, we’re going to show you exactly how to start off on the right foot to maximize your chances of success by planning everything out before you start building. We’re also going to show you how to decide between selling the websites that you make and keeping them as investments.

Basic Planning and Website Concept

To start off, you have to decide on a concept for the website and a basic plan to get traffic and monetize that traffic. A popular and effective way to go about this is to choose a .com, .org or .net domain name that is an exact match with a low-competition keyword phrase that gets a few thousand queries in the search engines each month. From there, the idea is to plan a website based around five to ten good pieces of content centered around the niche or industry the domain name belongs to. This will work best if you can find a keyword phrase for the domain name that people would search for if they intended on buying something since it will make it easier to monetize the web traffic you get from searches for that particular keyword.

Setting Up a Basic Website With WordPress

Watching your margins is a crucial part of being successful for people who work from home. If you want to save on costs and improve your profitability with this method, then you can set up the website yourself using the WordPress content management system. Most web hosting plans include automatic setup options for WordPress, so you won’t need any technical knowledge for this step. However, you will want to invest in buying a custom theme for your website since it will help you to sell the website for much more. You also don’t want to run into the potential legal troubles of selling a website that includes a theme that you don’t own the rights to. Once the content management system is set up, you’re ready to start adding content.

Content and Website Structure

While WordPress is often used for creating websites that use a blog approach for displaying content, you’re going to do something a little different. What you’re going to need to do for this approach to making money online is to use static pages to post up individual articles on your website. You’ll want to do this because it’s easier to sell a website that uses a traditional website structure than a website that uses a blog structure since it’s not as time sensitive. Each page should include a single article with interlinking to other on-site articles using important keywords as anchor texts. The idea with this website structure is to develop a source of authority on the subject that people will find valuable since a website that provides value to readers can more easily be monetized.

Measuring the Monetary Value of the Site

At this point, you should get the website indexed and try to rank well in the search engines for your main keyword phrases. One of the best things about this method for working at home is that if you want, you can decide to keep the website for yourself instead of selling it. Before you can make that decision, you have to see how much money the website can bring in with a small amount of effort. An easy way to do this is to throw up a contextual advertising platform like Google AdSense or Clicksor and see how much money you make over your first 1000 visitors. Compare this to how quickly you receive these 1000 visitors, and you’ll have a good idea of how much the site will be able to make you on average over the next year.

The Process of Selling the Website

If you decide to sell the website at this point, then you’ll need to figure out a reasonable price. Based on your estimates above, you should aim for somewhere around 12 to 18 months worth of income that you could make with the site. Selling for less than this doesn’t really make sense unless you are really dying for some cash flow for obvious reasons. Offer your website for sell at webmaster forums and sites like Flippa with the price you’ve decided on, and you should be able to get some money in return for your work. Even if all of your websites don’t sell, you can use a portion of your profits from the sites that do sell to buy link building packages and other SEO services that will help you to turn the leftover websites into money-making investments.

Related Articles:

Previous post:

Next post: