Make Money Blogging for Beginners

When people first start out trying to make money blogging, a lot of thematic mistakes are made. Beginners collectively make some of the same mistakes over and over, and these mistakes put a real damper on the money-making potential of their blogs. Our goal here is to show you what a number of these mistakes are and how you can take an active approach in avoiding them. By using the simple rules and guidelines that follow, you’ll drastically increase your chances of success when it comes to making money from a blog.

Performing Good Keyword Research

If you’ve done any research at all on blogging, then you know that it’s important to choose a single niche for your blog to center around. While most people get this part right, the mistake comes in when it comes time to do keyword research for the individual blog posts. In short, most bloggers who are just starting out have no idea how to perform keyword research, what the point of keyword research is, or what the results will be for people who research their keywords well.

Our suggestion for how new bloggers should avoid this mistake is the following. First, go to the Google Adwords Keyword Tool and type in the name of your niche. Find a list of keywords that have between 1000 and 5000 local or global searches each month, and save these in a spreadsheet. Go through the list and remove any keywords that would be hard to naturally fit into a sentence. The remaining keywords are your target keywords to start off with, and you should use one or two keywords a few times in each blog post in an effort to rank in the search engines. Once you have this process down pat, you can move on to advanced keyword research concepts, but this will get you started and let you gain some web traffic to your blog.

Monetizing Your Blog the Right Way

The beginner’s biggest mistake when it comes to monetizing is not having a plan and structure in place for split testing. Split testing is the driving force that allows you to optimize the efficiency of how your blog turns visitors into cash, so it’s easy to see why it’s important that you don’t mess it up. For beginners, placing a contextual advertising unit in the top-left corner of the content on the blog is going to be a good starting step. Moving forward, you’ll want to use the statistics generated in your contextual advertising provider’s control panel to split test different ad colors, font types and background colors to figure out what works best for your particular blog.

One of the main reasons beginners don’t split test for a long period of time is that they don’t see any immediate rewards for their labor. Most people start off with the default color scheme, and this layout performs somewhat well. Then they might try a different background or the same colors with a different font, and they don’t see any difference in results. After repeating this for a few times, it might seem like there’s no point in trying new things. What the beginning blogger is missing here is that split testing isn’t supposed to boost your income every single time you do a test. Instead, you’re looking for long term patterns that add up to small advantages. For example, after a few thousand ad impressions, you might notice that advertisement blocks without a border perform 10 percent better than blocks with a border. These small advantages add up over time, but you can only find them if you stay dedicated to split testing over the long run.

Content Posting Frequency

Today’s search engines care a lot about how often posts are added to a blog. To make money blogging, you’re going to need to take advantage of this. A lot of bloggers start out posting almost every day, or maybe even more than once each day, but then start to slack off. You might go from ten posts each week to eight, and then five, and then one or two, if you’re lucky. This is a huge mistake that can really hurt you in the search engines. Most blogging platforms have an option to set up a queue of posts. This means that once you create a post, it doesn’t have to be added to your blog right away. To avoid this kind of mistake, we suggest that you queue your posts so that your posts happen on the same days each week or with the same frequency each week. Starting off with three or four posts each week is a good way to go, and it isn’t so much that it burns you out.