Launch a Green Website and Make More Green From Home

by WorkFromHome on January 4, 2012

Launching an eco-friendly website is a great way to make money from home. Going green is one of the hottest trends in business today, and consumers overall seem to favor environmentally conscious businesses. By branding your work at home business as globally aware, you can capture the attention of online shoppers who care about the environment.

Saving the environment is a marketing ploy that hasn’t been fully tapped across the Internet. There is a gap left for enterprising stay at home workers to step in and create a green money-making machine. Fill the gap by creating a web store that sells only green products. Your store could capture a completely new and moneyed segment of shoppers that will respond to the ideals of global consciousness.

Here are some tips to launch a green website and make more green from home.

Source Ecologically Sound Products

As you source items to sell in your Earth-friendly store, seek products that are manufactured specifically with the environment in mind. Your items should be designed to have a positive impact on the environment or on the health of the buyer, and be made without harmful manufacturing processes.

Your eco-friendly products could be made of recycled, renewable or biodegradable materials, such as bamboo, aluminum, cardboard or cotton. Look for packaging that can be recycled, and avoid materials that degrade slowly in a landfill, like plastic and vinyl. Focus on finding ways to show concern for the limited resources of our environment, and your work from home business will maintain its relevance for years to come.

Examples of green products you could sell might be:

  • Reusable water bottles
  • Cotton T-shirts and other eco-friendly apparel
  • Insulated lunch bags
  • Recycled and recyclable paper products
  • Bamboo flash drives
  • Digital downloads

Green Personal Products for Good Health

Consumers everywhere are looking for healthy personal products with no harmful ingredients and eco-friendly packaging. Focus on selling items that contain all-natural ingredients and have not been tested on animals. Many personal care items are available in biodegradable packaging, which adds to their relevance in your store.

Here are a few ideas for green products to sell from home:

  • Unscented soaps
  • Botanical skin lotions
  • Hand sanitizers
  • Allergy-free cosmetics
  • Scent-free bathing products

Market Your Green Website

Now that you have found your niche in eco-friendly products, start working to attract shoppers to your web store. Make it known that your business is Earth-friendly and people friendly. Here are a few ways to leverage your green business:

  • Pepper your marketing materials with prominent displays of the universal recycling sign and other eco-friendly symbols
  • Pledge to donate a portion of your proceeds to environmental causes
  • Join with like-minded businesses and exchange relevant links
  • Sell affiliate ad space to other eco-friendly businesses


You can make money while helping to preserve the environment, and selling green products from home is a sensible way to do it. Going green is not just a marketing choice, though; it needs to be a personal choice too. Be conscious and aware of the impact your products can have on the people who purchase them. Stay true to your mission to care about environmental issues, and strive to establish trust in your brand. That is the optimum way to launch a green business and make more green from home.

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