How to Get More Blog Visitors With Simple Tweaks

by WorkFromHome on October 8, 2011

A blog thrives off of being thoroughly indexed and getting visitors from search engines. Most people who operate blogs don’t have a clear understanding of how to increase the number of hits they get from search engine queries, and this alone is enough to keep a blogger from making a lot of money. One of the easiest ways to boost the number of readers a blog gets is by having content target specific keywords, but there are a number of really common mistakes that people seem to almost always make when it comes to this. The mistake seen the most frequently is too much internal competition.

How Excessive Internal Competition Kills Your Traffic

When you have multiple posts on your blog all competing for the same search term, you have internal competition. A small amount of internal competition is great. You can imagine an example scenario where you hold three of the top 10 spots in Google for a competitive keyword phrase. However, most blogs have dozens of pages all competing for the same keywords, and this creates a major problem.

Targeting Individual Keywords

You can generate a lot of traffic if you limit the number of your posts that target the same keywords. With all else being equal, more traffic means more money. If you spread your posts out so that only two or three target any single keyword, then you’ll get much better coverage in the search engines and pull in a lot more traffic. One of the best ways to accomplish this is to purposefully have specific posts targeting specific keyword phrases.

How to Make it Happen

There are three things that need to happen if you want a blog post to be competitive for a specific keyword phrase. First, you need to include that phrase in the title of your blog post. This means that it will also be featured in the HTML title tags of your blog’s code and that it will show up in the HTML header tags as well. Second, you have to use the exact keyword phrase a few times in your article while also mixing it up with other terms with a similar meaning. If you were targeting the keyword “fishing poles,” then you might also mention “fishing rods” a few times in your blog post. Finally, you need to properly interlink to the target post from some other posts on your blog using anchor texts that include the keyword phrase you’re going after.

Tracking Your Progress

Once you start this kind of targeted method of generating search engine traffic, then you’ll want to see what kind of results you get from your efforts. We suggest that you create a simple spreadsheet for yourself that has columns for the keyword phrase you’re targeting, the web address of the post that you used to target it, and the dates of every Saturday. Each Saturday, you should go through and query the search engines for the keyword phrases you’re targeting to see where your blog posts rank. There are plug-ins for Internet browsers that can do this for you automatically and export the results in CSV format, and we recommend the Rank Checker plug-in for Firefox for this purpose.

Getting Your Posts Indexed Quickly

Something that goes along with this approach is making sure that your blog posts get indexed by the search engines in the first place. The most basic thing you should do is make sure that your blog posts are of high quality and are at least 300 to 400 words long. Longer is generally going to be better, but don’t overdo it unless you have very specific reasons for doing so. After making your blog posts, be sure to ping your blog using a blog pinging service, and also make sure to post a link on your blog’s Twitter account to each new post that you put up. If your blog doesn’t have a Twitter account, and you’re having trouble getting your blog indexed, then go make an account at Twitter for your blog as soon as possible.

Checking That You’re Indexed

Three days after you make a blog post, you should be indexed in Google. Yahoo and Bing take a bit longer at times, but if you aren’t indexed in Google inside of three days, then you have done something wrong and you need to get to work at fixing it. Most popular blogs can get new posts indexed within hours, and we’re not taking about a select few blogs from huge millionaire marketers. Even a simple PR1 blog about different kinds of cat litter could get fresh posts indexed this quickly if the content is good and there are frequent updates. If you make sure that you’re indexed and you target your keywords appropriately, then you’ll start pulling in a lot more traffic and make even more money blogging.

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