How to Become a Freelance Personal Coach

by WorkFromHome on November 20, 2011

Personal motivators and personal coaches are extremely fashionable right now, and it’s an excellent business to get into if you like helping people. Your home based job as a personal coach is to help people establish goals, figure out the steps that they need to follow to achieve those goals, and to help keep them from going astray. In marketing yourself, you’re generally going to want to shy away from the “guru” type of presentation that many self-help personalities have. Instead, you’ll want to promote yourself based on functionality and practical coaching. Here we’re going to walk you through how to treat an individual client and how to promote yourself so that you can get work.


One of the best ways to establish credibility as a freelance coach is to find a few individuals that you would like to coach for no charge for a period of anywhere from two to four weeks. In exchange for your services, the individuals will be asked to write up detailed testimonials that you can then use to build authority as a practical and pragmatic personal coach that brings out the best in people. There is no better way to frame yourself as a legitimate advisor than to have people come out and talk about how much you have helped them, and this should be the center of your promotional efforts.

Starting With a New Client

Once you have a new client, or you are coaching someone in exchange for a review, the first thing you’re going to need to do is to meet with them either in person or over the Internet and figure out what the client’s two or three most important goals are. For each goal, you should have the client answer the following questions:

  • How will achieving this goal change my life?
  • How much am I honestly willing to sacrifice to achieve this goal?
  • Have I tried and failed to achieve this goal before? If so, then explain what happened.
  • Are there any unintended negative consequences to achieving this goal?

After the client has answered these questions, you will both be at a good point to start developing a step-by-step plan for reaching the goal. The point of your initial meeting with a client is to get a good understanding of what steps the client will need to follow and to come up with a timetable for when these steps will be worked on.

Daily Motivation and Checking In

As a part of your service package, you will be checking in with each client on a daily basis to briefly discuss the steps that the client should be currently working on. This can be in the form of a short email or text message, but it should be motivating to the client in order to help him or her stay focused on the plan that the two of you have come up with to achieve the client’s goals. These short interactions also give your clients a chance to check in with you and explain how things are going for them in the context of your plan.

Weekly Meetings

About once every seven to ten days after your initial meeting, you should meet up again. Your weekly meetings will have two primary purposes. First, you’ll want to check up on the progress your client has made on their goals. Second, you’ll want to modify the plan in any way necessary to maneuver around obstacles that you might not have seen coming. Once these two things are dealt with, you can finish up with your client by talking about the principles of how to deal with a common type of motivational problem like procrastination or fear of failure. Choose a single topic that seems appropriate for your client for each meeting, and frame the topic as being a potential enemy that will try to stop your client from implementing the plan.

How to Organize Your Clients

If you only have two or three clients, it can be very easy to keep yourself organized mentally since there is a limited amount of information to work with. However, you owe it to your clients to keep good records and clear notes about the plans the two of you have come up with. If there’s ever a problem with remembering details of the plan, then you can always rely on your notes.

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