Earn Money Online With the Skills You Already Have

by WorkFromHome on September 28, 2011

If you have a skill that someone would be willing to pay for in person, then chances are that you can use online methods to help you earn more money. Taking a skill that you already have and using it to drive an Internet business can be done by putting up a very simple website and using this website to drive leads. This doesn’t require that you go up against the big corporations that drive large and popular websites since you’ll just be targeting people who live in your area. In what follows, we’re going to give you a crash course in how you can build an online business and start working from home for yourself.

A Basic Website

Building a basic website with your contact information and samples of your work acts as a virtual resume. You can then give people your website’s address to allow them to see your work instead of having to carry around copies of your resume everywhere you go. If you’re worried about knowing where to start with building a website, you’ll be pleased to know that all of the popular website hosting companies have instant website building programs that will help you to set up a simple website that will more than suffice for your purposes here. The first step is to get this website set up and to make sure that your contact information is easy to find on the site and is correct. This is absolutely critical since if you want to make money from home, potential customers will need to be able to get a hold of you.

Local Lead Generation Concepts

The general business model that you’ll be using is as follows. First, you’re going to have your website prepared that will allow people to find out all about you and the products or services that you want to provide. Once this is in place, you’re going to drive people to this website who are likely to be interested in what you’re offering. We’re going to outline specific methods for doing this below, but you need to have a good idea of the general overall strategy at first. Your website is going to act as a bottleneck that will qualify potential customers for you by giving them a clear idea of what it is you’re offering, what area you are offering it to, and whether or not you will be the right fit for them. This will drive customers to your business so that you can make money from home, but it will also help to weed out some of the people who would waste your time with a lot of common questions.

Offline Methods to Drive Potential Customers to Your Website

Since you’re going to be targeting people who are in your local area first, it makes sense that you’ll be able to start off with offline methods to drive potential customers to your website. You’ll want to keep your expenses as low as possible, so instead of using expensive paid methods like taking out classified ads in your local newspapers, you should try things like paper advertisements and business cards. In fact, you can get free business cards in a lot of places online if you just pay for the shipping, so look out for those when you’re starting to make money online.

Local Search Engine Optimization

If you want to use online methods to drive local web traffic to your website, then you have a few options. You can start out by targeting keywords that include your city or state that are related to the product or service you’re offering. For example, if you’re a plumber from Las Vegas, then you might want to target keyword phrases like “Las Vegas plumbing” or “Las Vegas Nevada plumber.” Since you won’t be competing with plumbers from all over the country, it will be much easier for you to rank well in search engines for these terms. To earn money online, you’re going to have to develop ways to pick up search engine traffic that uses keyword phrases that are focused on your local area and the services you offer. This sounds a lot harder than it really is, but the sooner you get started, the sooner you’ll be able to start working from home offering the skills you already have.

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