Common Beginner Mistakes to Avoid in Affiliate Marketing

by WorkFromHome on March 15, 2012

If you think of affiliate marketing as a game, then your score would be your profit. Each mistake you make lowers your score, and doing things correctly raises your score. In this game, beginners will tend to make mistakes based on typical human nature. The two general themes of beginner mistakes in affiliate marketing are a lack of quality and a lack of flexibility. When you do low-quality work, you don’t have a solid foundation for a business, and when you aren’t flexible enough, certain changes in your environment can cost you a lot of money. In what follows, we’re going to look at four common mistakes that newcomers make in affiliate marketing and how to avoid them.

Static Content and Links

When you produce any sort of content for affiliate marketing, then you have to keep the ability to come back and edit it later. If you have an article in a directory that leads to a sales page, and the offer the link points to dies one day, then not being able to change the link can lose you a lot of money over time. Along similar lines, if you can’t update your content to take into account new information in the relevant industry, then you’ll have a hard time getting potential customers to make a purchase since you’ll look unprofessional. Maintaining the flexibility to change your content and links means that you’re able to adapt to future conditions and continue to make money over time with affiliate marketing.

Inadequate Tracking

A major part of success in affiliate marketing is being able to figure out what’s working for you and what’s not. To this end, you have to be tracking everything you do so that you can see which of your ideas are working and which are not. If you aren’t tracking properly, there’s also an added danger of not being able to prove if you’re being paid fairly. Finally, if you don’t have any results to look at, then it can be hard to find the motivation to work hard on your campaigns.

An Absence of Split Testing

If you are keeping proper records by tracking all of your web traffic and conversions, then you can split test different aspects of your campaigns to figure out what makes you the most money. Split testing in affiliate marketing is the gradual process of making small improvements over time to optimize your campaigns. With each improvement that you make, you’ll find yourself making more money from your web visitors.

Not Thinking Long Term

Being impatient is one of the worst mental mistakes that you can make if you want to work from home as an affiliate marketer. Unfortunately, it’s also one of the most common mental mistakes for beginners. If you don’t focus on the long term health of your campaigns and your affiliate marketing career, then you’ll have a lack of motivation when immediate results do not come like you expect them to. You’ll also have no understanding of the concept of building assets over time. Affiliate marketing is about the gradual cultivation of money-making properties, and it’s not a quick way to make some easy money in just a few days.

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