A Crash Course in Outsourcing for Affiliate Marketers

by WorkFromHome on October 29, 2011

You can only do so much work in a day. Once you have maxed out your own productivity level, the only way you can increase your earning rate is to hire people to work for you. Since there are a lot of different tasks that you have to perform when promoting affiliate programs, there are a lot of different services that you can outsource. When you’re first starting to get to the point that you would like to begin outsourcing, it’s really easy to get burned by people overcharging you or providing a low-quality product. This wastes your time instead of saving it, so here we’re going to give you a crash course in outsourcing so that you can expand your affiliate marketing empire.

Where to Find Workers

There are tons of websites on the Internet where you can scout for potential freelance workers. Some of the best sites for this purpose are eLance and oDesk, but these sites often make it hard to find exactly what you want when it comes to content writing and search engine optimisation tasks. Another option is to look around at the popular Internet marketing forums. These message boards typically have a special forum available for users to buy and sell services. These types of communities care a lot about keeping up with the people who are offering their services, so you can get a good idea of the kind of person you’re dealing with before you commit funds. Because reputation is very important in online communities like these message boards, you’ll be able to find good workers at competitive prices with ease.

Balancing Quality and Cost

One idea that drives outsourcing is the concept of paying someone to perform a task that is worth more to you than what you’re paying. For example, if you pay someone $5 to do some blog commenting that would take you an hour to do yourself, and in that time you’re able to earn $20 doing something else, then you’ve gained a lot in the exchange. Even if the blog comments were of a lower quality than what you would have produced personally, you can still very easily come out ahead compared to doing it yourself.

For higher quality work, you’re generally going to have to pay more money. The key idea is to make sure that you never end up paying more money out than it would be worth for you to do the task yourself until you get to a point in your affiliate marketing career where you can clearly see that the work being done is worth more than what you are paying for it.

Building a Team

When it comes to promoting affiliate programs, there are two opposing approaches. The beginner typically does everything by himself or herself until winning formulas are found and a lot of experience is gained. Over time, the approach transforms and becomes more about assembling and managing a team of individuals to do all of the grunt work for you. To build a team, you’ll need the money upfront to pay everyone, but you’ll also need the experience to pay your team while making a profit. This is why outsourcing and working as a team is not so good for people who are just starting out in affiliate marketing.

Once you have a group of people working for you that can get the job done well, you should make sure that you take care of them and treat them fairly for as long as you’re in business. Having a team that you can rely on and trust to handle your business is one of the most important steps in building a lasting affiliate marketing empire.

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