10 Top SEO Tips for Your Online Business

by WorkFromHome on December 22, 2011

Search engine optimization (SEO) for your website is not a set-and-forget strategy. Google, Yahoo!, Bing and other search engines, are always listening for signals that help them determine the importance of every web page on the Internet. Your work at home business can quickly and easily get higher ranking in search engine result pages (SERPs) with a few simple tweaks.

Your site can attract a better share of organic, search-generated traffic if you can think like a search engine. Imagine Google and Bing as helpful spiders that continually crawl the Internet looking for the most relevant information to present to searchers. Learn to speak the language of search engines, and your site will rank higher in the SERPS.

Here are ten top SEO tips for your online business that will have you speaking words of love to search engines.

  1. Original Content Only
    Fresh and original content is like meat and potatoes to search engines. Rather than repeating manufacturers’ descriptions word-for-word, write distinctive product descriptions that aren’t found anywhere else. Keep your writing to the point and don’t wander off topic. Online businesses that publish only unique and relevant content will be well-rewarded with higher SERPs.
  2. Concise Page Titles
    The title of a web page should describe concisely what the page is about. A short, descriptive title allows search engines to easily classify the page, and it can help the page rank higher than pages with long or confusing titles.
  3. Minimize Use of Flash
    Eye-catching Flash banners can wreak havoc on your SEO efforts. Search engines often have difficulty deciphering Flash graphics, particularly when there is no written content accompanying the visuals. Keep Flash graphics to a minimum, and make sure web pages also contain relevant written content that search engines can decipher.
  4. Seek Relevant Back Links
    Back links, or links to your pages from other websites, can be a powerful search engine attractor, but only if the links are relevant and legitimate. To get some great SEO juice for your online business, seek back links from related industry websites and authority websites that are relevant to your niche, but never buy links outright.
  5. Title All Media Appropriately
    Digital media like photos or videos won’t say anything at all to search engines unless you take the time to embed some relevant information that engines can read. Start by making sure that all product photos and other graphics are appropriately titled before uploading to your site. For even better SEO results, whenever possible, tag digital media with brief written descriptions as well as titles.
  6. Make Your Site Accessible to All
    It has been estimated that as many as 10 percent of all users have some sort of disability that makes it difficult to navigate the Internet. Features that disabled users find helpful can also permit search engines to rank your website higher. In short, accessible websites are preferred by the disabled, and they are exactly the kind of sites that rank higher in SERPs.
  7. For instance, sight-impaired users are able to comprehend web content through screen reading software. If your site can be navigated with a screen reader, the search engines will also find it easier to crawl. Another useful feature for blind users are meta descriptions for all media, data forms and action buttons; meta tags provide helpful clues for users with vision problems, and they can boost your SEO too.

  8. Don’t Hide Text
    Now that you know a little bit of search engine language, it might be tempting to plant hidden messages, but sites that do it will pay dearly with plummeting SERPs. Never try to hide SEO messages or keywords that human visitors cannot discern.
  9. Do Not Keyword Stuff
    Search engines are looking for keywords to categorize content and rank websites, but needlessly repeating the same keyword can hurt your SEO efforts more than help. The same keyword used two or three times for each 100 words of content (2-3 percent) is about right.
  10. Be Social Today, and Every Day
    Leverage Twitter, Facebook and niche social sites to build back links and shares that search engines will notice. Try to tweet two or three times daily about new products, new marketing ideas or fun facts about your online business. Use your Facebook business account to become a web authority on the products you sell by posting helpful advice and video how-to’s at least once weekly. It’s all about establishing a social connection, and the search engines will reward a high amount of social activity with top results.
  11. Link to Product Pages
    Don’t always automatically link back to your home page. Try linking instead to exact product pages (i.e., if you blog about pink baby bibs, link to the page on your site that sells baby bibs). By linking to pages other than your home page, you can build SEO strength across your entire website, and it helps shoppers find products faster too.

Implement these top ten SEO tips for your online business, and you should soon see improvements in your search engine rankings.

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